Engagement brought to you by Good Health

Marketing a wellness program to employees is essential to initial engagement and sustained success. Without strong internal communications, a workplace wellness program will never achieve the participation, impact and return on investment (ROI) that it could otherwise realize.

At Nurtur, our Good Health communications campaigns allow each organization to create their own brand in their own voice. Inspired messages tap into the emotional destinations important to each unique population and move people to engage in wellness. Campaigns are flexible, customized and multimodal. Implementation is guided by a clear four step process.

What would move you to wellness? Take part our Good Health poll.

Step 1: Survey

Define your population and culture
What does your organization look like in terms of workplace environment? Is it homogenous or diverse? What is the average education level and median age? What is important to people? Why would they want to participate in wellness? This insight will provide a clear window to develop a brand and message for communications that will inspire people to action.

Step 2: Align

Define the communications strategy
To be effective, communications must be aligned with your overall wellness objectives. What are the short and long-term goals? Then, think about how people in your organization get information. Email? Conversations in the break room? Posters in the bathroom? Communications should reach people however and wherever they are most receptive. Aim to vary the delivery method while always communicating a consistent and powerful message.

Step 3: Message

Develop a strong message and clear calls to action
Develop program awareness by telling employees not only what’s available, but where, when, and how to access it. Do this through "how to" and "did you know?" calls to action. Messages need to be clear, direct and connect with the population in a meaningful way.

Step 4: Follow Through

Maintain and build over time
Wellness is a journey, not a 100 meter race. Many times campaigns start with a boom but quickly fade. The communications strategy should encompass both short and long-term goals to effectively launch the program and sustain momentum. Immediately after initial engagement, follow up with personalized communications to connect individual members with opportunities to participate in programs. By consistently reinforcing the wellness message, you can build lasting support and deliver desired results.